Just read an article about this the other day... Torophobes and Torophiles. There's evidently more to bullfighting than just the sport, according to the article. It's also about political relations between Catalonia and the rest of Spain. Also, EU is beginning to play a large role as well. Only with increased commercialism, with the bull as a symbol, will bullfighting become profitable enough to change how it is currently viewed. This is all according to the article.